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Privacy Policy

Last Updated: 9 November 2026

Welcome to Sports Icon. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or join our Supporters Club newsletter.

Please read this policy carefully. By using our website, you agree to the practices described below.

Who we are

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

  • Business Name: Sports Icon
  • Physical Address: Woodcroft, Union St, Egerton, Bolton, BL7 9SP, United Kingdom
  • Contact Email: support@sports-icon.com

The legal basis for processing data

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

  • Contractual Necessity: To fulfill and deliver your orders.
  • Consent: When you explicitly opt-in to join our Supporters Club newsletter at checkout or via a signup form.
  • Legal Obligation: To comply with tax laws and accounting regulations (such as HMRC requirements).

What personal data we collect and why

We collect information about you during the checkout process, when you browse our site, or when you interact with our forms.

A. Information Provided Directly by You

  • Customer & Checkout Details: Name, billing address, shipping address, email address, and phone number. We use this to process your orders, send order updates, arrange shipping, and handle returns.
  • Marketing Data: Your email address and marketing preferences. This is collected only if you explicitly choose to join our Supporters Club newsletter.

B. Information Processed Securely by Third Parties

  • Payment Details: When you buy a product from our store, your payment is processed directly and securely by Stripe or via mobile wallets (Apple Pay / Google Pay). We do not see, store, or hold your full credit card details on our servers. Stripe handles this data in compliance with PCI-DSS standards.

Who we share your data with

We do not sell or rent your personal data to third parties. We only share information with trusted service providers essential to running our e-commerce store:

  • Web Hosting Provider: Hostinger, where our website files and secure customer database are securely stored.
  • Email Marketing Platform: Hostinger Reach, which securely handles our Supporters Club email subscriber list and marketing emails.
  • Payment Processors: Stripe (including Link), Apple Pay, and Google Pay to securely process your payments.
  • Fulfillment & Shipping Carriers: Courier and postal services (such as Royal Mail or Evri) to print delivery labels and transport your items to your home address.

How long we Keep your data

We only keep your personal data for as long as necessary to fulfill the purposes we collected it for.

Newsletter Subscribers: We retain your email address within Hostinger Reach until you choose to unsubscribe. You can withdraw your consent at any time by clicking the “Unsubscribe” link at the bottom of any email we send.

Financial & Order Records: We retain transaction data for 6 years following the end of the financial year to comply with UK HMRC tax and accounting laws.

Your Rights under UK GDPR

As a UK resident, you have specific rights regarding your personal data. You can exercise these at any time by emailing us at support@sports-icon.com:

  • The Right to Access: You can ask for a copy of the personal data we hold about you.
  • The Right to Rectification: You can ask us to correct or update any incomplete or inaccurate information.
  • The Right to Erasure: You can ask us to delete your personal data (the “right to be forgotten”), provided it does not conflict with our legal obligations to keep tax records.
  • The Right to Object/Restrict: You can object to us processing your data or ask us to restrict how we use it.
  • The Right to Data Portability: You can request that we transfer your data to another service provider.

If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any changes will be posted on this page with an updated “Last Updated” date.